Welcome to the new era: Givenchy by Matthew Williams
Last October, the return to the new normality coincided with the new illusions and the desire to start from scratch, and of course, with the expected Fashion Weeks in more centennial format than ever. It was also the time of change – necessary in every way – after the farewell of the first female designer at the helm of Givenchy, the new young talent Matthew Williams took the reins of what is one of the houses with more history and luxury – diamonds included – the house Givenchy.
In this union of Digi-physi-virtual format, where the Z generation is the queen, where fashion has had to adapt faster than ever and where the new formats, until now unthinkable, are now as palpable in society, as a digital catwalk seen by millions of people from the comfort of their homes. Without the need to be famous, celebrities or have millions of followers, fashion becomes relevant and accessible, managing to break the established rules at the speed of light.
Givenchy and Matthew Williams are one of the most relevant news of the fashion scene in recent times, as was Virgil Abloh for Louis Vuitton, and I make this reference because they have more in common than it seems at first glance. Two classic luxury firms, with years of history and two young designers who have their own signatures and are inspired by suburban culture, streetwear, music and art as fundamental pieces of their designs.
The expectations about Matthew Williams in Givenchy were very high this past October, it was the first collection that the designer presented, although it was not the first time that he presented as a creative director, he has been doing it since 2015 with his signature 1017 ALYX 9SM.To understand this new artistic direction of the Maison, you must know who is M.Williams, born in Chicago but grew up in California and then New York and later moved to Italy to be closer to the workshops of his brand Alyx. To understand this new artistic direction of the Maison, you must know who is M.Williams, born in Chicago but grew up in California and then New York and later moved to Italy to be closer to the workshops of his brand Alyx. The brand is located in one of the favorite ready-to-wear firms with a style that unites suburban culture with high-quality materials. In addition to M.W’s achievements, he has been awarded the LVMH prize in 2016.
His relationships with artists such as Lady Gaga, his friendship with Kanye West or his designs being the favorite among the Kardashian-Jenner closets, are just some of the young designer’s successes. Successes that have been adding to his short and intense career, and that have made him be chosen to take the reins of the Parisian house.
Sunday, October 4, 2020, Givenchy breathed the change. A setting point of need for innovation, unexpected luxury without losing the heritage of elegance and with audacity for glamour, so is the Spring 2021 Ready-to-wear collection designed by the young and talented designer of Alyx.
“I want to make clothes that I really like, respecting the codes of the house, but creating something modern, exciting and inclusive” M.Williams.
The new vision of the Maison is elegant, powerful and glamorous, where the objective is to enhance these aspects in all its artistic expression. From the designs, the accessories, the materials, and the staging of the collections. Where the textures and the forms take greater importance in this new universe is created M.Williams for the new era of Givenchy. Volcanic combinations that are inspired by the locks left by tourists and lovers at Paris’s Pont des Arts.
Matthew Williams’ debut at Givenchy is a transition between the new codes, textures and forms with the sophisticated, black and so characteristic elegance of the house. Welcome Matthew Williams.