Gucci continues its way to become a leader in sustainability luxury by launching its first sustainable collection “Gucci Off The Grid”
‘Gucci Oﬀ The Grid’ is part of the first Gucci Circular Lines collection, an initiative that aims to support the vision of circular production within the Italian fashion house. The collection, which is gender neutral this time, is produced from organic and recycled materials, which can be traced from renewable and sustainable sources. In addition, among them exists the Econyl, a regenerated nylon made from scraps of nylon and pre and post consumer waste.
The global campaign for this first installment of Gucci Circular Lines is starring by the actress Jane Fonda, the rapper and singer-songwriter Lil Nas x, the singer-songwriter, multi-instrumentalist and producer King Princess, the musician, songwriter, arranger and actor Miyavi and the adventurer, British ecologist and director of the Sculpt the Future Foundation, David de Rothschild.
The photographer and director Harmony Korine, has been in charge of portraying the new Gucci universe through an urban and classy scene with its protagonists installed in a tree house in the heart of the big city. The images represent the humanity impact on nature, as a kind of metaphor that shows the desire to escape the busy conventional life in big cities in order to live a little longer Oﬀ The Grid.
“This collection is the result of teamwork; everyone has contributed something. Just like in the campaign, which conveys the idea of dialogue between a group of people who are building something new”, said Alessandro Michelle, creative director of the firm. “I imagined that we all could build something together, like children playing in the park, a tree house in the middle of a metropolis, because we all need to build this house or discover that the planet exists even when it seems to us that it is not there, or that it is far away. “
The collection is available for pre-sale on its website, where it is also posted a campaign with the veteran actress Jane Fonda and the rapper Lil Nas X.