Johnny Coca joins Louis Vuitton

Johnny Coca is the new director of leather goods for the Louis Vuitton women’s collections. This has been confirmed by the French maison in a statement announcing the designer’s incorporation into the brand.

Born and raised in Sevilla and with spanish parents, Johnny Coca studied fashion at the École Boulle in Paris and made his debut as a designer in 1996, designing bags for Louis Vuitton. He was also in charge of accessories at Bally and later became part of the design chief of Celine’s acclaimed collection of accessories at the time of Phoebe Philo (2010-2015).

In 2015 Coca took over the reins of Mulberry, replacing Emma Hill as creative director of the ready-to-wear leather goods and accessories collections as well as the image and evolution of Mulberry’s legacy. In March 2020, the designer announced his departure after five years at the helm of the English brand after having set different milestones within it such as the launch of the iconic Amberley and Iris bags, production of the first shoes of the firm and the relaunch of jewelry and accessories for men proving that their specialty is accessories.

The designer, who appreciates the trust that Delphine Arnault places in him, has declared that he is very proud to “return to this prestigious maison, symbol of the spirit of travel, where imagination and innovation meet together with the highest standards of excellence”. In addition, Coca has affirmed his passion for the French brand where his debut took place: “It is a great honor to join Nicolas Ghesquière and the Louis Vuitton team to continue developing the women’s leather goods collections. For me, the journey has come to an end in the same place where I was fortunate to perfect my passion for crafts and learn the principles of leather goods: at the Louis Vuitton workshops in Asnières. It is starting a new chapter in my own creative adventure in this extraordinary laboratory that combines tradition and innovation”.

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