Photo Credits: Courtesy of CMM

Great success for the first Digital Monte-Carlo Fashion Week

For its eighth edition, the Monte-Carlo Fashion Week has been temporarily moved to the online media and inaugurated a new way of doing fashion.

This edition permitted us to travel -virtually- around the world, exactly to 17 countries, with the “2020 MCFW Series A Conversation With…” that offered interactive digital live talks with people from the international fashion scene such as: Pauline Ducruet, Tommy and Dee Ocleppo Hilfiger and Alberta Ferretti -among others-, we discovered more than forty brands that stand out in terms of sustainability.

Each of them has showed its essence and its innovate vision through a video shot in lockdown or in the post lockdown days, uploaded on the social medias of Monte-Carlo Fashion Week: such as their Instagram @montecarlofashionweek, their website and on the YouTube channel of Fashion Channel, partner of the event.

The Sustainable Award has been presented to: DESSERTO from Mexico for their vegan leather produced from cactus.

The other MCFW Fashion Awards, prestigious awards designed by the Brazilian artist Marcos Marin, and decided by the Board of the Chambre Monégasque de la Mode, were presented to:

Tommy Hilfiger – International Award

Ingie Chalhoub – Ethical Award

Ermanno Scervino – Made-In-Italy Award

Vanessa von Zitzewitz – Photography Award

APM Monaco – Fashion Accessory Award

Sustainability, ethics and awareness: these are the key themes of the eighth edition of the Monegasque fashion week which promoted an ethical and awareness approach to fashion. The innovation of the designers made this international initiative an important reference point for the “eco” fashion.

All the participants holding a paper with an strong message:

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