London Fashion Week will be relaunched as a Digital Platform
Big changes are taking place in the fashion industry. After the temporary cessation of the sector due to the COVID19 crisis, many companies are adpoting new communication strategies to give voice to other companies and creatives in the industry.
As several Fashion Week events around the world have been canceled and postponed, the British Fashion Council (BFC) has announced that London Fashion Week will be transformed into a digital platform with the aim of continuing to impulse the british fashion.
The British Fashion Council statement has revealed that to allow designers a better flexibility, over the next twelve months, all London Fashion Weeks will be merged to display women’s and men’s collections on a single digital platform.
“It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its inﬂuence on society, identity and culture,” stated Caroline Rush CB, Executive Director of the BFC. “By creating a cultural fashion week platform, we are adapting digital innovation to best ﬁt our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community.”
Regarding the format of the individual shows, the platform will remain open to a global and commercial audience that will allow creating a meeting point through interviews, podcasts, webinars and creative collaborations, giving designers and brands the opportunity to obtain sales from the general public and retailers interested in seasonal collections.