Discover the art collections of the Prada and Louis Vuitton foundations from your home
Photo Credit by Fondation Louis Vuitton / Polka Galerie / Yves Marchand et Romain Meffre, 2014
As half of the world is on lockdown and entertainment is on hold, initiatives develop to invite art collections into your living room.
The Fondazione Prada was among the first to open its doors virtually when Covid-19 hit Europe. The online website of the institution presents two types of visits through its collections: #InnerViews and #OuterViews, which both create “a laboratory of ideas”, according to the board of directors.
While #InnerViews presents the three temporary exhibitions running at the museum (“The Porcelain Room”, “Storytelling” and “K”), #OuterViews gives access to works of art from the Prada Collection displayed in other international museums.
This virtual experience is run through interviews, images and videos but the Fondazione has created other creative initiatives such as a movie project called #PerfectFailures and podcasts named #Readings.
The Fondation Louis Vuitton shortly followed the Italian initiative by proposing the #FLVchezvous (Louis Vuitton Foundation at home) project. This series of digital content is divided in three weekly sessions that present a variety of artistic works.
You can visit a past exhibition with the curator’s comments every Wednesday at 6pm, watch a concert in the auditorium at 8:30pm on Fridays and Gautier Capuçon’s musical works every Sunday at 5:30pm.
These two initiatives are part of a global enterprise to make art accessible during this unprecedented time. Institutions such as the Victoria & Albert Museum, the Kyoto Costume Institute, the Musée d’Orsay, the British Museum or the MET provide online free access to most of their collections.
But many other projects are built up to support each other, especially in the fashion industry. Brands launch their #StayHome campaigns, chief among them Kenzo, which develops a program made of concerts, tutorials and conversations, or Acqua Di Parma and Tom Ford that donate their sales profits to charities to fight against Coronavirus.
In these uncertain times, art institutions and brands are affected in their development, but manage, one more time, to keep us dreaming everyday thanks to their endless assets and unfailing imagination.
Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.