Alexander McQueen gives freedom to creativity through a digital initiative
Alexander McQueen has announced through McQueen Creators a new initiative to involve creatives who are confined in the middle of the new coronavirus pandemic.
Every week, through its own Instagram platform, the French house will announce a new artistic challenge in which creatives from all over the world will be able to get involved in its creative community. “Every week we will ask them to be part of our creative community, working together from home on a series of projects,” the ﬁrm announced.
The ﬁrst week of the challenge, McQueen invited to draw the “roses” dress from the designer Sarah Burton’s Fall / Winter 2019 collection and share their designs with the hashtag #McQueenCreators for the opportunity to be designed.
Don’t miss the upcoming challenges that will be announced in the coming weeks.