Balenciaga will present Haute Couture after the founder of the French house, Cristóbal Balenciaga, closed his studio in 1968. The maison has confirmed that from July he will combine both collections.
“We came from there and come back after more than fifty years”, said Demna Gvasalia, creative director of the French house. Last Monday he said he wanted to return to the world of Haute Couture.” I’ve been thinking about it since I arrived in Balenciaga in 2015. It was, for me, one of my missions as a designer of this house. But other things were a priority in the overall strategy, consolidating the Prêt-à-Porter, accessories building a commercially credible vision”, Demna Gvasalia explained.
If there is something that Gvasalia can be proud of is that the success of the brand has been thanks to the creative direction of Prêt-à-Porter and the line of sports and casual clothes.
The Georgian designer finds it moving that “a house that closed due at the birth of prêt-a- porter, you can see your couture reborn thanks to the success of our prêt-a-porter, what was unimaginable, five years ago”. “The house, the founder deserves it”, he insisted.
The creator has already begun to compose his team in secret, which will be the responsible for making the collections that will be presented for the first time at the beginning of July in the Fall-Winter 2021 Haute Couture collection.
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