The sneaker future is sustainable

Kanye West creative director of his own brand Yeezy has revolutionized the world of sneakers and streetwear in general.

Nowadays, environmental and climate change concerns make the singer think about the future in the development of his sneakers.

The Yeezy Foam Runner is the result of all this fusion, a sneaker that is actually a full foot sole made entirely from seaweed.

Kanye’s aim is not only to give a twist to its fashion line, but also to eliminate all the fossil fuels used in its traditional production.

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