One more winter, Gucci presents its new campaign Gift Giving 2019 to start with the Christmas season.
Conceived by creative designer Alessandro Michele and photographed once again by filmmaker Harmony Korine, the new campaign embarks on a Christmas cruise where nothing is what it seems.
It is no overstatement to say that, to this day, the Italian firm has become one of the most influential forces in fashion due to its transgressive and implausible personality. For this occasion, the new campaign reveals images of the most inconceivable and ironic where the motifs of Christmas, festivity and entertainment are taken aboard a summer cruise.
The collection features an endless number of garments and accessories decorated with the brand’s classic and handmade patterns with the new GG material. Among the most outstanding elements of the firm is the GG Supreme canvas, the red green and red strip that melts in both clothing and accessories and the historic design Flora.
In addition to the campaign images, Harmony Korine has presented a Gift Giving 2019 film made especially for the occasion.