Rude, crazy and brave. That’s Maria Grazia Chiuri‘s Teddy Girls. The creative designer of the Maison has invested for the new Fall-Winter 2019 campaign in the Teddy Girls, the guerrilla women of the 50s.
Photographed by Brigitte Niedermair, Selena Forrest and Ruth Bell have been commissioned to symbolise the aesthetics of the British subculture which reflects the spirit of female empowerment of which Christian Dior was particularly fond.
In the same direction, the collection is an ode to British culture: the pieces are designed in the well-known English tartan and are mixed in turn with the Toile de Jou and the leopard print. In addition, the designer has opted to reinvent the traditional “New Look” incorporating a masculine style but without abandoning the marked figure that characterizes the maison.
The “Sisterhood is Global” and “Sisterhood is Powerful” t-shirts are another must-have from the collection. Maria Grazia Chiuri, who became the first woman to reach the pinnacle of Dior, has already mentioned her desire to talk about feminism. On this occasion, the designer remembers the American poet Robin Morgan and pays tribute to her works.
A collection that maintains a dialogue between the past and the present, generating a style that has already become the leimotiv of the French maison.