launches a capsule collection inspired by the British ceramist William de
Art has never been so closely tied to fashion, and LOEWE knows it like no one else. It is not the first time the fashion brand has found its inspiration in an artist for its collections, and seems to have a small predilection for artists who once belonged to the Arts & Crafts.
And we don’t blame them,
without a doubt William Morris’ British movement has left a trail of true
creators and geniuses in the world of art and decoration, and the fact that a
fashion firm celebrates it is nothing more than a small gesture of gratitude
that we can offer to all of them.
Jonathan Anderson, creative director of LOEWE, states that the conception of the creation of this capsule collection has been a very natural process as ‘William de Morgan was an essential contributor to the Arts and Craft and a fantasy soul of his time’. And if someone like Jonathan Anderson, who has managed to reinvent the brand and turn it into one of the benchmark brands in the industry, says this, it’s because he’s not wrong.
LOEWE celebrates the
fantastic creatures and floral arabesques designed by De Morgan in his tiles
during his membership of the Morris & Co Decorative Arts Company, in a
Prêt-à-Porter collection. Details are printed on bags and coats, or hand
embroidered on scarves and knitwear.
Going much further, Anderson
has also wanted to involve the artist’s personality, creating symbologies in
some pieces, such as a dragon tail made of wool or a knitted hat with horns,
which somehow reinterpret the artist’s monsters.
Once again, LOEWE is well aware that art and crafts can be wonderfully brought together in different creations and goes much further by paying tribute to all those design and craftsmanship geniuses who in one way or another managed to reinvent the society of their time.