PARA-NOISE: G-DRAGON X NIKE

MEET “PARA-NOISE”, G-DRAGON’S NEW COLLABORATION FOR NIKE

After a series of teasers, last November 4th the multinational brand Nike announced its latest collaboration with South Korean artist G-Dragon.

Picture via G-Dragon’s Instagram

Fashion icon and K-pop star, G-Dragon is undoubtedly one of the figures who best knows the relationship between art and hiphop. Through his brand PEACEMINUSONE the singer has designed an exclusive model named Air Force 1 “PARA-NOISE” that represents the fusion between fashion, music, art, culture and sports. “We have symbolically represented the power of change through an intersection of all the ideals and realities of each community,” Nike stated in a press release.

However, for G-Dragon, the classic Air Force 1 shoes contain a symbolic value that has been forged throughout his professional career. The brand added: “AF1 PARA-NOISE represents everything that G-Dragon has experienced. All the innumerable experiences one has, past and present, come together to help dream of a new ideal, which then shapes our identities and futures”.

With regard to their design, the slippers are presented in a low cut, with the upper covered in black leather contrasting in white with Nike’s Swoosh and with the key element that gives the shoe a unique character: daisy motifs embroidered on the sneakers tongue. As a final element, the PARA-NOISE are engraved with the name of the singer’s brand “PEACEMINUSONE” on the inner lining.

The sneakers will be launched worldwide through Nike’s website on November 23rd at a retail price of $200 USD.    

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