Balenciaga Loves Love

Paris has been the love and fashion capital, a monumental, cultural and commercial city of classic tourism and surprising nightlife. What we didn’t know was that, for Demna Gvasalia, Paris was much more. 

The Autumn-Winter 2019 campaign of the brand, owned by Kering, has taken over the French capital to reveal its collection for this season.

Greg Finck, known as a celebrated wedding photographer, has been in charge of giving existence to different life stories where love is stronger and more real than imaginable. 

The campaign reveals various real-life couples who declare their love through banal situations such as a kiss on the Seine River, a hug at the bus station or captured in love in restaurants and supermarkets. 

As far as the collection is concerned, Balenciaga has made it clear that winter is not the time to get bored. Oversize anoraks, XXL logo sweatshirts, a pair of square-tipped boots and a vivid colour palette complete a collection brimming with love. As Gvasalia said at last show during fashion week, in the French capital: “It’s real, when I’m on the streets of Paris, that’s what I see.

We don’t know if this could be the beginning of something new in the fashion industry but what is clear is that the French maison does not understand age, sex or race.

Balenciaga loves love. 

More Stories
Acne Spring/Summer 2020