been the love and fashion capital, a monumental, cultural and commercial city
of classic tourism and surprising nightlife. What we didn’t know was that, for
Demna Gvasalia, Paris was much more.
Autumn-Winter 2019 campaign of the brand, owned by Kering, has taken over the
French capital to reveal its collection for this season.
known as a celebrated wedding photographer, has been in charge of giving
existence to different life stories where love is stronger and more real than
campaign reveals various real-life couples who declare their love through banal
situations such as a kiss on the Seine River, a hug at the bus station or
captured in love in restaurants and supermarkets.
As far as
the collection is concerned, Balenciaga has made it clear that winter is not
the time to get bored. Oversize anoraks, XXL logo sweatshirts, a pair of
square-tipped boots and a vivid colour palette complete a collection brimming
with love. As Gvasalia said at last show during fashion week, in the French
capital: “It’s real, when I’m on the streets of Paris, that’s what I see.
know if this could be the beginning of something new in the fashion industry
but what is clear is that the French maison does not understand age, sex or
Balenciaga loves love.
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